goals:

• To inspire women to stop comparing themselves to synthetic advertising and Hollywood versions of what a woman is supposed to look like.
• To inspire women to be content and comfortable as their natural selves and to realize that as the definition of beauty.
• To change what society considers as normal concerning body size and shape.

implementation:

• Publication of photo books that encourage and inspire women and young girls to love their bodies.
• Production of prints, cards, calendars and more that encourage and inspire women to love their bodies.
• Licensing images to reputable companies promoting natural products and to companies that want to promote natural women in their advertising.

benefits:

• The opportunity to have an active roll in changing perceptions of women.
• Boost your self confidence.
• Make a healthier society for your children and grand children.
• Free portrait shoot and pictures.
• 10% of the net profit of book or art sales is donated to charities involved in breast cancer or breastfeeding. The remainder goes back into the I am project.