Project goals - The I am project

July 09, 2010  •  Leave a Comment




goals:


  • To inspire women to stop comparing themselves to synthetic advertising and Hollywood versions of what a woman is supposed to look like.
  • To inspire women to be content and comfortable as their natural selves and to realize that as the definition of beauty.
  • To change what society considers as normal concerning body size and shape.

implementation:



  • Publication of photo books that encourage and inspire women and young girls to love their bodies.
  • Production of prints, cards, calendars and more that encourage and inspire women to love their bodies.
  • Licensing images to reputable companies promoting natural products and to companies that want to promote natural women in their advertising.

benefits:



  • The opportunity to have an active roll in changing perceptions of women.
  • Boost your self confidence.
  • Make a healthier society for your children and grand children.
  • Free portrait shoot and pictures.
  • 10% of the net profit of book or art sales is donated to charities involved in breast cancer or breastfeeding. The remainder goes back into the I am project.

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